New Zealand Story, in partnership with New Zealand Trade and Enterprise, has launched a refreshed food and beverage story building on the success of the global campaign, Made With Care.
A suite of supporting resources is available to exporters and government agencies to enable a consistent, compelling Made With Care narrative for the sector in international markets.
The updated story is built around New Zealand’s defining values, reflecting the deep connection between our producers, the land and sea, and the Māori principles of kaitiakitanga and manaakitanga.
Designed for fast moving environments such as trade shows and market activations, the refreshed resources provide exporters with up‑to‑date messaging that clearly articulates what sets New Zealand food and beverage apart.
The resources include:
- A hero film bringing New Zealand’s food and beverage story to life
- Short social media films highlighting New Zealand’s food and beverage reputation, and commitment to sustainability
- Key messages, proof points and story pillars for international audiences
- A collection of modern, premium images and clips for use in presentations, trade shows and digital campaigns A selection of infographics designed for social media.
The aim is to support exporters and government partners to show up with confidence on the world stage, ensuring New Zealand’s premium, trusted reputation is communicated clearly and consistently.
Access the full suite of food and beverage resources in New Zealand Story's Toolkit now.
