New Zealand Story has been set up to enhance New Zealand’s reputation beyond natural beauty. In a competitive global economy, reputation matters. And it’s important for a country like ours, that relies on the strengths of its exports, to grow and diversify.
MADE WITH CARE is a global campaign designed to grow awareness, preference and demand for New Zealand food and beverage products. A toolkit of ready-made marketing assets has been created to help New Zealand businesses leverage the campaign.
How do Germans see New Zealand? Germany has one of the world’s highest GDPs per capita which represents a significant opportunity for New Zealand businesses.
In this film from the Inside Stories series, we feature interviews with people sharing why Latin Americans love New Zealand.