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Food and Beverage Story: Made with Care

Discover why Aotearoa New Zealand's food and beverage stands out globally.

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Aotearoa New Zealand Investment Story

Discover why New Zealand is a world class investment destination.

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Market Pulse Research Webinar 2025

Discover the latest findings from our perception research in seven key markets.

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MĀORI KI TE AO

MĀORI PARTNERSHIP STORY

Discover why partnering with Māori is unique.

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Aotearoa New Zealand

Trade Partnership Story

Discover what makes New Zealand a trusted global trading partner.

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Our Country’s Values

- Ngā Mātāpono

Explore Aotearoa New Zealand’s Values

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Support For International Marketing

New Zealand Story creates high-quality resources to equip exporters with the tools, skills, and knowledge to tell compelling stories about Aotearoa New Zealand. Good things come from our country, and the more the world knows about them, the greater our opportunity to enhance our global reputation. Haere mai, welcome. Let’s begin your journey.

Fernmark Get The Fernmark

Join the hundreds of licensees carrying the FernMark on products in more than 77 countries across the world. Go To Fernmark

Toolkit Craft Your Story

Join over 20,000 people using images, videos, research, infographics and more to craft their New Zealand story. Go To Toolkit

Research Dive into the research

See how consumers and buyers from international markets perceive New Zealand to help you tailor your story for different customers around the world. Go To Research

Eyes on New Zealand

Stories Of New Zealand

There’s something special about experiencing Aotearoa New Zealand. We care for our people and the place we call home, and we welcome others with open arms in the Māori spirit of manaaki.

Science & Innovation Fabrum: Powering a Cleaner Future from New Zealand to the World In Christchurch, New Zealand, a company born from ingenuity is helping power the world's transition to clean energy. Fabrum is turning hydrogen from a promising fuel of the future into a practical solution for today, delivering technology that's already fuelling trucks, powering boats, and preparing aircraft for zero-emission flight. Read Article

Culture & Heritage New Zealand’s Values, Our Ngā Mātāpono New Zealand has created a simple way to explain who we are as a country. We’re known for our beautiful scenery and friendly people, but we also want the world to understand the values that guide how we act and what makes us unique. Read Article

Science & Innovation Powering a Cleaner Future As the world accelerates towards a low-carbon future, New Zealand is stepping up with bold ideas and transformative technologies that put sustainability at the heart of progress. On the UN’s International Day of Clean Energy, we celebrate the Kiwi companies driving innovation and shaping a cleaner tomorrow. Read Article

Culture & Heritage A completely biased history of the Pavlova The Pavlova. Soft meringue with a crunchy outer layer, buckets of fresh fruit and lashings of cream. A truly delicious dessert. Not great for your waistline but oh so good. Who wouldn’t want to claim this exceptional dessert as their own? The Aussie’s are certainly keen to say the recipe came from their side of the Tasman, but we beg to differ. It’s ours and we can prove it. Read Article

Sustainable Future Champions of Sustainable Wool and Natural Fibres Aotearoa New Zealand is home to some of the world’s most innovative organisations championing wool and natural fibres, in place of nylon and other plastics.
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Sustainable Future Harnessing the Power of Seaweed for a Regenerative Future Before sustainability became a significant part of business and regenerative agriculture was widely understood, AgriSea was already at work on its climate-friendly biostimulants. In 1996, co-founders Jill Bradley and Keith Atwood left their jobs to experiment with a garage-brewed seaweed solution. That leap of faith has grown into a powerhouse of agricultural innovation, pushing the limits of what’s possible in biotech, farming, and marine ecosystem regeneration. Read Article

Sustainable Future ŌKU New Zealand: Blending Tradition and Sustainability in Herbal Wellness Founded by Helen Paul Smith and Scott Smith in 2010, ŌKU New Zealand produces high-quality, award-winning, B Corp- certified wellness products made from native Aotearoa New Zealand botanicals. The company prioritises sustainability and traditional practices, with a strong commitment to sharing mātauranga me te reo Māori (Māori knowledge and language) with the world. Read Article

Science & Innovation New Zealand HealthTech solutions improving wellness worldwide Globally, the Healthcare Technology sector is booming. Aotearoa New Zealand has cemented itself in the industry with world-class HealthTech companies that have gold-standard scientific knowledge as well as a competitive commercial edge. Read Article

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Brand New Zealand

Aotearoa New Zealand, known for its breathtaking landscapes and warm hospitality, can boost its economic value by sharing more than its beauty with the world. A strong country brand can benefit businesses by showcasing the nation’s products, services, and experiences.

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News

New Resources for New Zealand's Food & Beverage Story

New Zealand Story, in partnership with New Zealand Trade and Enterprise, has launched a refreshed food and beverage story building on the success of the global campaign, Made With Care.

A suite of supporting resources is available to exporters and government agencies to enable a consistent…

New Zealand Investment Story: Resources to attract global partners

Recognised worldwide for its dynamic economy, innovative spirit, and commitment to sustainable growth, New Zealand continues to strengthen its position as a trusted hub for global investment. Recent reforms have streamlined investment processes, while new investor visa settings and expanded free…

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