New Zealand’s technology sector is one of our largest and most globally competitive, bringing almost NZ$24 billion into the economy and generating NZ$11.4 billion in exports in 2024 (Statistics NZ 2025).
To help support this growing sector and strengthen New Zealand’s global tech reputation, New Zealand Trade & Enterprise and New Zealand Story have launched the refreshed New Zealand Technology Story.
Shaped by feedback from global stakeholders, the refreshed Technology Story has updated messaging, imagery and videos that reflect the sector’s export maturity, credibility and international ambition.
Resources to support New Zealand’s Technology Story
The Technology Story’s How to Guide contains practical assets to help tell a clear, consistent story about New Zealand’s tech sector in global markets, drawing on our collective strengths in innovation, future focus and global capability.
Whether preparing for an international event, engaging with global audiences, briefing stakeholders, or refreshing sector messaging, the How to Guide supports a consistent, compelling and credible story for New Zealand tech globally.
Updated resources include:
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New key messages and headlines
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Sub-sector specific content
- New hero videos
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New imagery showcasing New Zealand tech in action
Explore New Zealand’s Technology Story here.
