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News 06 May 2024

New Resources Launched: Aotearoa New Zealand’s Core Values

New Zealand Story proudly announces the launch of new resources to help government agencies and the export community integrate the country's core values, ngā mātāpono, into storytelling when marketing products or services internationally.


News 12 Feb 2024

Latest Market Pulse Research Highlights Perceptions of New Zealand

New Zealand Story’s latest qualitative Market Pulse research has shed light on the evolving international…

News 05 Feb 2024

Te Tiriti o Waitangi. The Treaty of Waitangi.

Like many other Commonwealth nations, New Zealand shares a colonial history recording the ‘discovery’ of…


News 01 Feb 2024

Wētā Workshop partners with New Zealand Story to capture value from the booming global collectibles market, estimated at USD $462 billion

Bringing the power of the New Zealand brand to the booming collectibles market, Wētā Workshop has joined New…

News 28 Nov 2023

Legend Story Studios takes out NZIBA Brand Storytelling Award

Legend Story Studios has been recognised for its “unexpected but extremely effective” brand building strategy…


News 01 Nov 2023

Sustainability Campaign Highlights Businesses Committed to a Better Future

Aotearoa New Zealand is working towards a low-emission, climate-resilient future, with commitments to…

News 06 Oct 2023

New Zealand Story Named Finalist in 2023 City Nation Place Awards

New Zealand Story has been shortlisted in the 2023 City Nation Place Awards, recognising its work promoting…


News 03 Jul 2023

New Zealand Story launches EQUALIZE: a gender equity event series

Hollywood screen creative, activist and football enthusiast Natalie Portman will join former Prime Minister…

News 10 May 2023

Recruitment Storyteller Campaign launches to attract international talent

New Zealand Story has launched Recruitment Storyteller, a new campaign aimed at helping businesses in the…