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News 09 Nov 2022

UBCO’s embrace of New Zealand’s ‘hunger for adventure’ helps win Brand Storytelling Award

UBCO, the Bay of Plenty manufacturer of electric adventure vehicles, has been recognised for its Excellence in Brand Storytelling at the New Zealand International Business Awards 2022.


News 11 Oct 2022

Te ao Māori features in new film to support Kiwi organisations reconnecting globally

New Zealand Story has today launched a new film to help promote our unique national values to global...

News 30 Sep 2022

Punching above our weight: brand New Zealand stronger and more valuable than ever

New Zealand’s brand value shot up 13% from 2021, according to global rankings released overnight. Brand...


Australia’s changing view of New Zealand - Progressive, inclusive and increasingly admired

Knowing how Australians perceive us will help New Zealand businesses make the most of the opportunity that...

News 04 Apr 2022

New Zealand Story appoints three private sector Advisory Board members

Three experienced private sector leaders have joined New Zealand Story Group’s Advisory Board, as the...


Research highlights shifts in how key trading nations perceive New Zealand as the world reopens

Find out how perceptions of New Zealand have shifted over the course of the COVID-19 pandemic.

News 08 Jul 2021

New Zealand Story Appoints New CEO

We're delighted to announce the appointment of David Downs as CEO of New Zealand Story.


News 16 Mar 2021

Launching the New Zealand Dairy Story

New Zealand is a great source of dairy for a sustainable diet. With our natural advantages and unique...

News 02 Dec 2020

Promoting Our Kiwi Ingenuity

Showing off isn’t in the Kiwi DNA, but sometimes there is a time and place to spin a good yarn about the...