MADE WITH CARE is a global campaign designed to grow awareness, preference and demand for New Zealand food and beverage products. Driven by consumer insights and backed by significant investment, the campaign aims to build a foundation of value for New Zealand products that individual businesses can leverage through campaign initiatives and their own sales and marketing efforts.
If you’re already exporting, or have ambitions to export your products, we encourage you to explore the campaign toolkit. It features free, ready-made marketing assets and a user guide to help you engage with and leverage the campaign.
The downloadable campaign user guide contains links to all the images, copy, graphics, and design files that are available for you to use. We encourage you to explore the toolkit to create your own marketing campaign and leverage the campaign in any export market.
HELP US AMPLIFY THE MADE WITH CARE CAMPAIGN
We can each play a part in maximising the impact of the MADE WITH CARE campaign, and in turn, supporting our food and beverage exporters and a critical part of New Zealand’s economy. Whether it be sharing our content, creating your own, or simply encouraging other New Zealand businesses to get involved. Here are some simple ways you can help:
- Explore the free campaign resources to create your own MADE WITH CARE content.
- Follow the MADE WITH CARE Instagram and Facebook channels and reshare our posts.
- Embed the MADE WITH CARE hero film on your website:
- Vimeo Channel: https://vimeo.com/showcase/7688175
- Youtube Channel: https://www.youtube.com/channel/UCPaZwsYSenUT4-h5ohxH6MQ/featured
- Tag your social media posts with #NZMadeWithCare
- Post some of the MADE WITH CARE ready-to-share social tiles to your social media channels or use our template to create your own.
- Add the MADE WITH CARE campaign stamp to your digital content.
- Encourage other food and beverage exporters to get involved. You can download and share this
campaign overview overview, which provides a succinct description of MADE WITH CARE.
For additional food and beverage insights, visit New Zealand Trade and Enterprise's free online portal, myNZTE. It contains a wealth of curated, in-depth information, tools and guidance to help you navigate your export journey.
CAMPAIGN MARK
Use the campaign mark to give a visual connection to the campaign across your digital content, channels and marketing collateral.
READY-TO-SHARE SOCIAL TILES
Use our social media tiles to amplify the campaign and its messaging through your channels.
CREATE YOUR OWN SOCIAL TILES
Use our social media InDesign file template to create your own
MADE WITH CARE social tile.
ROYALTY-FREE IMAGES
Choose from our royalty-free images to supplement your own marketing collateral, presentations, social or website.
INFOGRAPHICS
Use the infographics as proof points in your customer engagements or to add a layer of evidence to your marketing collateral.
MARKET INSIGHTS
Use our recent market insights to help tailor your story for both consumers and business customers in key export markets.
Video
Share our hero video to showcase what makes New Zealand food and beverage so outstanding and the care shown by our people that sets us apart.
