• Brand New Zealand
  • Toolkit
  • FernMark
  • Stories
  • About
    • About Us Find out who we are, what we do, and how we started.
    • News Read the latest news and business tips from New Zealand Story.
    • Our Team Explore our people, Reference Group, and Māori Advisory Group.
    • Contact Us If you have any questions or comments, please get in touch.
News 18 Jan 2023

The power of the silver fern


Masterbrand Vert Logo BLACK small

The silver fern is recognised internationally as the symbol of New Zealand but what does it actually mean, what's its history and why is it so important that we protect it? More than 500 companies now use the symbol to promote the fact they are from New Zealand. Our CEO David Downs, joined Anna Thomas from RNZ to talk about the power of the fern.

  • Listen now

See more News
Share / Return to top

You may also like


News

Punching above our weight: brand New Zealand stronger and more valuable than ever


News Business Tips

Research highlights shifts in how key trading nations perceive New Zealand as the world reopens


See all News

About Us

  • Our Team
  • Our Story
  • News
  • Contact Us
  • FAQs

Connected with

  • enz.govt.nz
  • mfat.govt.nz
  • mpi.govt.nz
  • nzte.govt.nz
  • tpk.govt.nz
  • tourismnewzealand.com
  • eyesonnewzealand.com

Join Our Mailing List

Stay connected with us. Subscribe to our newsletter for the latest news, updates and resources

  • 2026 © New Zealand Story
  • Privacy Statement
Press enter to search

For visual assets and marketing resources, Search our toolkit