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Business Tips 18 Mar 2020

Show us the proof: for Germans ‘clean and green’ is just the start.

German consumers love New Zealand and are surprisingly informed about our history and culture. But don’t expect them to appreciate our laid-back lifestyle.


Case Studies 25 Feb 2020

Karen Murrell: how the FernMark helps to succeed in China

Karen Murrell lipsticks’ origins are deeply rooted in New Zealand. All of Karen Murrell’s ingredients are...

Case Studies 03 Feb 2020

Rodd & Gunn: why flying the FernMark is the perfect fit

Rodd & Gunn have a captive consumer audience in New Zealand. Its products are steeped in local history that...


Case Studies 15 Jan 2020

Pure Pac: how FernMark puts the cherry on top for exporters

There’s a rule of business that works very well for New Zealand’s growers and exporters: if you make the...

News 04 Dec 2019

Launching the New Zealand Horticulture Story

New Zealand Story and Horticulture New Zealand (HortNZ) have got together to develop the New Zealand...


Case Studies 01 Dec 2019

Whittaker’s: how putting a fern on your food can be good for business

Whittaker’s share some not-so secret-reasons for their success. In a world full of fakes and skimmers and...

Case Studies 31 Oct 2019

Port Nicholson Fisheries LP: the secret handshake for exporters

How New Zealand exporters are earning a FernMark premium for the world's best seafood.


News 11 Sep 2019

China’s top live streamer Viya selling trusted FernMark branded products

Last month, China’s top live streamer Yiya came to New Zealand to help promote a selection of trusted New...

Business Tips 21 Aug 2019

Why a new food collaboration is flying the FernMark in China

Why a new food collaboration is flying the FernMark in China. How does a household New Zealand food brand...