It's no secret that a video holds great potential to generate engagement and interest through storytelling. If a picture is worth a thousand words, then imagine how many a video is worth (Forrester estimates a video to be worth about 1.8 million words, to be exact).
The New Zealand Story Business Toolkit is packed with professionally shot videos designed to help you communicate your business's unique New Zealand story in a compelling and engaging manner offshore. Whether you're creating a brand video for your next investor pitch or simply promoting your business to your customers there are many ways in which you can craft your story using the resources available.*
1. Complete videos
The New Zealand Story video is a story that represents us; our people, our place and our values. It connects what the world already knows about our country with the things they love about us as people, and reveals our innovative and creative spirit.
It was created in response to demand from New Zealand exporters like you for a better way to talk about our country in the context of your own business story, ultimately providing you with a competitive advantage offshore. We have created the New Zealand Story Seafood and Wine Sector stories for those within the respective industries - access videos here.
2. Slice and dice
It might surprise you that you can use the New Zealand Story videos how you like; edit, crop, or slice and dice your own content in.
See how super yacht builders McMullen & Wing have adapted the New Zealand Story by editing their own footage of their people and boats into the film to make it more relevant to their sector. Check out the full McMullen & Wing case study here.
3. Craft your own New Zealand Story
There are over 60 pieces of video footage which you can use to craft your very own story. See how Fisher & Paykel Appliances have leveraged the New Zealand Story footage and the chapter framework to demonstrate how our country's remote location in the world forces us to look outwards and how our ingenuity drives design and innovation.
Whether you already have a strong brand, or are just starting out, you can use the resources in the toolkit to support your unique business proposition.
*New Zealand Story imagery and footage cannot be used in paid media.