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News 09 Nov 2022

UBCO’s embrace of New Zealand’s ‘hunger for adventure’ helps win Brand Storytelling Award

UBCO, the Bay of Plenty manufacturer of electric adventure vehicles, has been recognised for its Excellence in Brand Storytelling at the New Zealand International Business Awards 2022.


Case Studies 07 Nov 2022

The New Zealand Natural Pet Food Co: Providing credibility to natural, New Zealand-made products

Friends and business partners Jacqueline Taylor and Amber Cordero came up with the concept for their natural...

Business Tips 02 Nov 2022

Research highlights shifting global perceptions of New Zealand as the world grapples with geopolitical, economic, and environmental issues

New Zealand Story has released its latest qualitative research into global perceptions of New Zealand...


News 11 Oct 2022

Te ao Māori features in new film to support Kiwi organisations reconnecting globally

New Zealand Story has today launched a new film to help promote our unique national values to global...

Case Studies 03 Oct 2022

Meadow Fresh: Boosting our ‘New Zealand’ brand internationally with the FernMark

Born in the heart of New Zealand’s South Island, Meadow Fresh was founded with the purpose to create healthy...


News 30 Sep 2022

Punching above our weight: brand New Zealand stronger and more valuable than ever

New Zealand’s brand value shot up 13% from 2021, according to global rankings released overnight. Brand...

30 Aug 2022

New Zealand’s new tech psyche: Kiwi ingenuity meets purposeful guardianship

At a time when the world can feel a little in turmoil, joining more than a thousand fellow New Zealanders to...


Australia’s changing view of New Zealand - Progressive, inclusive and increasingly admired

Knowing how Australians perceive us will help New Zealand businesses make the most of the opportunity that...

Case Studies 14 Jul 2022

Auckland Institute of Studies: Relaunching the Kiwi education experience on an international stage

For over ten years, Auckland Institute of Studies (AIS) had been looking for an accreditation programme that...