New Zealand Story has been set up to enhance New Zealand’s reputation beyond natural beauty. In a competitive global economy, reputation matters. And it’s important for a country like ours, that relies on the strengths of its exports, to grow and diversify.
The global shift to a plant-based diet provides the perfect platform for a new story showcasing New Zealand horticulture.
To unlock the opportunity in Dubai find out how consumers and businesses perceive New Zealand, key points for business engagement and sector-specific considerations for trade.