Technology is one of New Zealand’s largest export earners and continues to grow rapidly, but global awareness of our strength and capability remains low.
The New Zealand Tech and Innovation Story, See Tomorrow First, is an international marketing initiative created to present a compelling and consistent story that we can use to grow awareness of our amazing tech capability globally. It was developed and tested with input from hundreds of New Zealand tech businesses both domestically and internationally.
The purpose of sharing our Tech Story with the world is to build New Zealand’s reputation as a hi-tech nation in order to grow our tech exports, attract investment and talent, and inspire the next generation.
As well as an offshore awareness-building campaign, the See Tomorrow First initiative includes a suite of free sales and marketing tools the whole tech sector can use to align messaging with our national story, and support offshore marketing activities.
Find out more about the New Zealand Tech and Innovation Story at seetomorrowfirst.nz