We See Tomorrow First
We See Tomorrow First
WSTF Hero Graphic 1

The New Zealand Tech and Innovation Story, positioned as We See Tomorrow First, is an international marketing initiative designed to grow awareness and preference for our tech and innovation capabilities.

By sharing our story to the world, New Zealand can be recognised in a way that helps grow its tech exports, attracts investment and tech talent, and inspires the next generation.

Whether you are a tech business just starting out or already well-established globally, the toolkit offers a ‘ready-to-use’ suite of assets and tools to use in your own international marketing campaigns. We encourage you to explore the toolkit to create your own marketing campaign and leverage the assets across all export markets.

Find out more about the New Zealand Tech and Innovation Story at www.seetomorrowfirst.nz

The Story Concept

What is our story?

Aotearoa New Zealand is the first country to see the new dawn. Waking up to tomorrow before the rest of the world means we spend a little more time in tomorrow, thinking about what tomorrow needs. We feel a responsibility to create a tomorrow that future generations around the world will thrive in. This mindset inspires our tech entrepreneurs to create the kind of tech that will create a better tomorrow for all of us. Informed by those values, we’ve created a tech industry that’s booming like never before. And everyday we look forward with anticipation to the exciting possibilities that our tomorrow will bring.

We see tomorrow first.

Using the Story

Using the Story in your own marketing efforts will help you connect with and leverage the wider story-telling efforts of the New Zealand tech and innovation story initiative. To truly make the initiative a success we also need your help to maximise the impact of We See Tomorrow First by sharing our Story.  Please support our outreach, promote our narrative and leverage its messaging. 

Here’s some simple ways you can make the Story your own: 

• Add We See Tomorrow First campaign badge to your digital and social content.
• Embed the We See Tomorrow First video on your website. 
• Post some of the ready-to-share social media tiles to your channels. 
• Use the create-your-own social media templates to create and share your own tech stories. 
• Tag your social media posts with #seetomorrowfirst hashtag. 
• Add the We See Tomorrow First campaign badge to your email signature. 
• Use the messaging and supporting proof points during your next presentation, pitch or sales call. 

Use the Campaign Badge

We have created this campaign badge to give visual connection and consistency across all parts of the campaign – and we encourage all tech businesses to use it. Use the badge across your digital content, event and marketing collateral.

Marketing Messages

Explore the key messages supporting We See Tomorrow First and how they present us to the world. They can be woven into your own marketing collateral and customer engagements to help clearly communicate We See Tomorrow First and what makes New Zealand tech and innovation so exceptional.

Use presentation templates

Leverage the Story and add visual impact to your next presentation or online meeting. We have a selection of PowerPoint templates and zoom backgrounds for you to choose from. They're ready to use, so simply download the templates and backgrounds.


Select from a curated range of images to supplement your own marketing collateral, presentations, social or website. All the images tagged ‘We See Tomorrow First ’ are free for you to use . For all other images, check the licence terms for usage.

Ready-to-share Social Tiles

If you’re looking to leverage the campaign via social, you can use our social media tiles to amplify the campaign and its messaging through your channels. We have a selection of tiles for you to choose from. Simply download the ones that support your brand, add your copy and post on your owned channels using #Seetomorrowfirst

Create your Own Social Tiles

Use the social tile template to create your own social post to leverage the We See Tomorrow First campaign and messaging. The template is created in InDesign and is set up ready to populate with your chosen image, headline, logo and brand colours. Remember to include #Seetomorrowfirst and we’ll look to repost on our channels.

Inspiration: Social Media

To help illustrate how the create-your-own social tiles might look in practice, we’ve worked with global cloud-based accounting software business, Xero. You can use this to see what it might look like in your own brand.

Use Digital Advertising

These templates allow Tech Story partner brands and tech businesses to add in their own logo, and your own message. You can select from the sunset image option, or the gradient option.


Reinforce your communications and campaigns with these infographics illustrating key aspects of New Zealand’s unique tech and innovation offering. Infographics are great to include in pitch documents too to help build your brand’s credibility.

Email Signature

For companies that use email as a key marketing tool, we’ve created these assets to help you align with and share the campaign. Add these to your email signature, or include the banners in your next EDM. Don’t forget to link them to our website > seetomorrowfirst.nz

Graphic icons

Tech concepts can be difficult to convey visually. We’ve created this collection of ready-to-use graphic icons to illustrate and add colour to your documents and pitch decks.