This is the ultimate tool for including your business in New Zealand’s Tech Story, and aligning with the campaign activity offshore. You can use it in your presentations, zoom backgrounds and email signature. You can include it on your website or on your business cards. The more this badge appears, the more successful the campaign will be, and the more our tech sector will benefit from its success.

Our brand is how we express ourselves to the world. This guide shows the parts that make up our identity and should be treated with care and consideration in every application. It has been designed to have flexibility and adapt to be appropriate to each application.

Have a read of the See Tomorrow First key messages and see which ones resonate most for your business. It could be that you have a collaborative way of working that your customers love, or that your company offers a fresh, challenging approach that sets you apart from your competitors. It could be that your tech was born global, or your solution is all about the openness, trust, and stability that New Zealand is already known for.

These messages were created off the back of our global research, so we know they’ll hit the mark with customers, investors, and talent in offshore markets. Incorporating them will help strengthen and unify the overarching message of the New Zealand Tech Story.

We have created a series of videos that capture the essence of our Tech Story. They have been designed for you to download and use in your own campaigns.

Share the videos via social media as an effective way to build awareness and engagement with a wide-reaching audience.

Embed on your website to provide an overview of the industry and a wider context of what Aotearoa New Zealand has to offer to support your individual company offering.

Use them in presentations and at events. 

We know creating presentations with visual impact is time consuming, so we’ve created a template that does the work for you. Adapt the See Tomorrow First PowerPoint template to suit your needs, or use the zoom backgrounds on your next call for instant impact and alignment.

Tech can be hard to illustrate visually. Choose from our library of images to supplement your own marketing. All the images tagged ‘See Tomorrow First’ are free for you to use offshore – remember to check the licensing terms before using in any paid or unpaid media. For all other images, check the licence terms for usage. Growing this library is an ongoing part of this initiative, so if you have feedback on what you’d like to see, please get in touch with the Tech Story team.

Tech concepts can be difficult to convey with images so we’ve created this collection of ready-to-use graphic icons to illustrate and add impact to documents, presentations, or websites.

Back up your pitch with facts. These infographics illustrate key aspects of New Zealand’s unique tech and innovation offering, and will be updated regularly.

Email is an incredibly effective marketing tool for tech businesses, and using these assets is an easy way to be part of the New Zealand Tech Story. Add these to your email signature, or include a banner in your next eDM. Don’t forget to link them to the Tech Story website seetomorrowfirst.nz

We’ve created both ready-to-share and create-your-own templates for you to use. You can incorporate your own logo and choice of text and imagery into the templates. Include the #seetomorrowfirst hashtag when posting online so we can amplify your message.

We’ve worked with Xero to show how the social tile templates can be used. Use these examples to see what it might look like when using your own brand.

You can use your own logo, imagery and text in these templates, and then use them on your own website or partner websites, or even use them in a digital promotion for your business.

Use this guide to help your tech business leverage the national story and campaign to supercharge your export activity. The more See Tomorrow First is used by our tech community, the greater the impact it’ll have offshore – repetition will help build our reputation.