David has held a portfolio of interests across international trade, technology, economic development, and charitable causes. He has held a number of General Management roles in New Zealand Trade & Enterprise, most recently working with the technology sector to help fast growing tech companies grow internationally and New Zealand companies adopt digital commerce channels to market. He has also held leadership roles at NZTE in products and services, customer and corporate services. Prior to this David had an extensive career in leadership roles with Microsoft in New Zealand and Asia Pacific. 

David is a passionate New Zealander and storyteller by nature. He has successfully started businesses, been a comedian, TV and Radio actor, a talented author and semi-finalist for New Zealander of the Year. 

Amy is a senior brand, marketing and communications professional, who is an advocate of using storytelling and world-class creative to shift perceptions and enhance consideration. She brings a broad perspective having worked in the public and private sectors for global organisations in the UK and New Zealand. 

As the Director of Marketing and Communications, Amy is responsible for leading all of the marketing and communications for New Zealand Story and for ensuring operational excellence and alignment across a broad range of functions.

Amy is also a member of the Board of Trustees for the Starship Foundation and is passionate about providing healthcare equity for all New Zealand children, particularly in Māori and Pacific communities.

Previously as General Manager Marketing and Communications for the New Zealand Law Society, Amy led the development of a new MarComms strategy, spearheading a refreshed approach to MarComms to proactively build and modernise the brand. As New Zealand Head of Marketing and Business Development for global law firm, DLA Piper, Amy developed a successful brand awareness campaign and creative that was adapted for use globally and was considered a best practice example for the firm.

Lynda is responsible for managing our creative and content projects. Working alongside the Marketing and Communications teams, and the FernMark Licence Programme to deliver key projects, as well as leading and managing the high-quality production requirements of both video and stills film shoots, website, and brand toolkit content management.

She is also the brand guardian for the FernMark across NZ Inc and responsible for the associated brand guidelines.

Lydia is an experienced Marketing and Communications Manager. She spent 10 years in London working for global organisations such as the Red Cross and the World Wildlife Fund (WWF). She has strong experience in communications specialising in PR, strategy, planning and partnerships. Lydia is passionate about telling stories that deliver impact and working on campaigns that drive action.

When she’s not at work, Lydia is hunting down a great coffee or cheering on the family’s horses in the tangerine at Ellerslie racecourse. 

Kate is our PR and Communications Manager and a passionate storyteller.

She joined New Zealand Story following a successful career in journalism, having worked in radio and TV newsrooms in the UK and Aotearoa New Zealand. Most recently Kate was the World News Editor for TodayFM, and brings with her a wealth of international experience having worked as a Broadcast Journalist and Producer for the BBC World Service in London. She is an advocate for sharing compelling and engaging stories that shift perceptions, inform the masses, and open doors.

Sam is responsible for leading the marketing team of New Zealand Story. Sam’s passion is building brands through impactful marketing communications that are insight led and customer centric. He has worked for iconic Kiwi brands across diverse industries including JUCY Rentals, V Energy and Just Juice. In his most recent role with economic development agency, ChristchurchNZ, Sam led the development and implementation of the new Ōtautahi Christchurch brand. This multi-year project involved extensive stakeholder engagement across both public and private sectors and with mana whenua. Local and international research was undertaken to develop the city’s new brand positioning, as well partnering with local creatives to express this new positioning through an official city logo and brand campaign.

Outside of work you’ll find Sam enjoying social sports to fuel his competitive streak or exploring our beautiful country on a road trip with his wife and furry friend Rocco.   

Izzie is passionate about digital storytelling and is a bilingual social media marketer. She brings 10 years of experience helping businesses and organisations stand out on social media platforms, including promoting Ōtautahi Christchurch as a place to visit, live, study and do business. Also a content marketing enthusiast, Izzie believes that good storytelling and creating relevant content are more valuable than anything else to beat the algorithm.

To recharge, Izzie loves the outdoors and nature; she spends her weekends exploring the beautiful backyard of Aotearoa New Zealand; paddleboarding, hiking or playing tennis with friends.

Siqi is a Marketing Specialist at New Zealand Story. Previously, she worked in content marketing and design across tourism, tech, and the GLAM (arts and culture) sector. She is passionate about creating memorable brands through storytelling and digital technology.

Outside work, Siqi enjoys painting, sketching, and exploring art galleries and museums.

Shelley is our Marketing Assistant and provides support across the New Zealand Story team and FernMark Licence Programme. She brings prior experience in PR and Communications focused roles within the commercial property and FMCG industries, while holding a Bachelor of Communication Studies from Auckland University of Technology. Her strengths lie within content creation, social media management, and using the latest Marketing tools to help amplify brand awareness.

Beyond work, Shelley is a foodie who enjoys exploring Auckland's best eats and also a music lover that is dedicated to curating the perfect Spotify playlist. You'll be able to catch her at a concert when one of her favourite artists is in town!

An experienced marketing strategist, Lucy has worked across many industries and markets including cosmetics, food and beverages, financial services, and the public sector. As a marketer her passion lies in complex strategic problems and navigating to a solution. She is a strong believer in the voice of the customer and human centred design.

On the weekend you’ll find Lucy outside at any time of the year enjoying our fresh air, coastline, mountains, and rivers… and then enjoying a local wine and some French cheese.

With a background in customer experience design and capital market communications, Nicky’s experience spans industries and countries. Most recently Nicky established Strategy Lab at AUT University, interrogating student experiences to inform strategic decision making. Previously Nicky founded Learning Experiences at Better by Design, part of New Zealand Trade and Enterprise, leading their iconic CEO Summits, US Study Tours, and design thinking masterclasses with Stanford University. Nicky also developed consultancies to help New Zealand start-ups position themselves for funding, and assist Asia-Pacific companies with their capital market ambitions.

In New York and London Nicky was Director of Taylor Rafferty, the world’s leading cross-border Investor Relations consultancy, before establishing their Asian office in Tokyo. 

To recharge Nicky loves family adventures with her two daughters and thrives on outdoor sporting activities including water skiing, tennis, snow skiing and running. 

Lisa is an experienced Voice of Customer and Insights Specialist. Using her design thinking background, she has applied this most recently at Auckland University of Technology developing Strategy Lab, where she understands the student voice through empathy research. Prior to this, Lisa project managed the domestic components of NZTEʻs Better By Design Learning Experiences programme. She has worked in various other industries such as business coaching, IT, commercial real estate and tourism.

In Lisa’s spare time she enjoys adventuring the great outdoors with her family and friends, either mountain biking, hiking or kayaking.

Tim is a strategy and development consultant at New Zealand Story, working on cross-sector strategic projects across the organisation, NZ Inc agencies and the private sector. 

Tim has held several roles in business strategy, trade and investment in New Zealand and internationally. He previously worked at New Zealand Trade & Enterprise in Auckland and London, and was the content director for the APEC CEO Summit 2021, hosted by New Zealand.

Outside New Zealand Story, Tim is a business and politics writer and commentator, and an MC/moderator at major business conferences and events. He also works as a consultant with large multinationals across the life sciences that are looking to collaborate, acquire or invest in New Zealand innovation for their product pipeline.

Jonathan has spent 25 years telling stories that matter in the major events, theatre, and screen industries. Projects include: Executive Director – APEC CEO Summit 2021, Creative Director – New Zealand Country and Trade Pavilions CIIE Expo in Shanghai, Creative Director – Queens Wharf Auckland Fan Zone for the Lions Series 2017, Creative Producer – Auckland visits of both Xi Jinping, President of the People’s Republic of China and Li Keqiang, Premier of the State Council of the People's Republic of China, Creative Director – The Advantage Line New Zealand in London during RWC2015, Creative Director – Opening Ceremony of the ICC Cricket World Cup 2015 in Christchurch.

Other stories include: five years as a rotation director on Shortland Street (over 200 episodes); director for four episodes of Go Girls (SPP); co-producing Jailhouse Rock – The Musical in the West End of London, alongside producing and directing many other musicals, plays and operas.

Keri brings significant experience in successful event management of all sizes and scales, including large international corporate events, awards programmes, workshops and exhibitions, both here and in London. Having worked at Deloitte for a number of years, she is very experienced in working with businesses from startups to multinational corporates and is passionate about support New Zealand businesses grow. Keri is passionate about storytelling through events, and always looking for way to achieve world class events and exceed attendees’ expectations.

Outside of work Keri enjoys spending time with her family, travelling both New Zealand and abroad and netball, coaching at club and representative age-group level in Auckland.

Kristin is the General Legal Counsel for the New Zealand Story team, with a particular focus on the FernMark Licence Programme. She has considerable legal experience in New Zealand and the United States (Boston and New York) where she worked for a leading global law firm, Ropes & Gray, and a biopharmaceutical company. Before joining New Zealand Story, Kristin worked for New Zealand’s leading commercial law firm, Bell Gully. Kristin is mum to three children and loves spending time with family and friends, travelling, being outdoors, doing crosswords, and keeping fit through mountain biking, running, netball, and walking up hills in Wellington.

Jessica is the FernMark Licence Programme Manager. She is particularly interested in helping Kiwi businesses with their international growth strategies. Jessica has strong international experience having worked in China, the UK and Australia as a trademark consultant. Before joining New Zealand Story, she worked for BNZ on the Asia Desk where she was responsible for developing pathways for customers exporting to Asia. 

Jess hails from Queenstown, so naturally loves the outdoors, especially snowboarding, and is partial to a good Central Otago Pinot Noir.

Tania is passionate about all things Aotearoa New Zealand and loves supporting the global aspirations of its people, businesses, and ideas. Before joining New Zealand Story, she was a Senior Fundraising Lead for New Zealand charity Inspiring Stories, and prior to that was the UK/Europe Regional Director for global expat network Kea.

With a varied career across international trade, event sales and management, and hospitality, her roles all have common threads of connecting people with opportunity, creating purposeful connections that enable success, and celebrating achievement. She lived in the UK from 2005 to 2020, and during this time was engaged with many New Zealand commercial and voluntary initiatives, as well as supporting New Zealand businesses and expats in business on their growth journeys through her work with New Zealand Society UK and Kea.

Tania grew up in Porirua the home of Ngāti Toa, Whittaker’s and All Black TJ Perenara. She feels fortunate to be living in the seaside town of Plimmerton again, after so many years away. She is a Trustee for Te Papa Foundation and Board Member for British New Zealand Business Assocation. As a trained chef she is an enthusiastic foodie, loves cooking, exploring and travel, photography, and time with aiga (family) and friends.

Lynette is the FernMark Licence Programme Coordinator, welcoming new licensees and doing all things FernMark. She has previously worked as a graphic designer and cooked in cafes and restaurants while living in the UK for 12 years and travelling.

Outside of work Lynette enjoys cooking, learning to garden and outdoor adventures.

Rose Coffey has recently finished her degree in Law, Psychology and Criminology at Victoria University of Wellington. Throughout her degree she was a volunteer consultant and project manager for local Wellington charities and worked with community law to educate High School students about their legal rights. She also attended Australian National University for a semester exchange. Outside of work, Rose enjoys making music, getting active in the gym, going on outdoor adventures with family and friends, and travelling to new places.

Savannah is our Operations Manager, responsible for overseeing the project delivery of the New Zealand Story strategy and also provides support to our CEO and the wider team.

Before joining New Zealand Story, she was in various roles including Business Analyst at Bank of New Zealand, Teacher at Southern Institute of Technology, and Office Manager at an educational institute. She also has her own translation and export business. Savannah brings a proactive and flexible approach to juggling many different priorities within the workplace.

Outside of work, Savannah loves spending time connecting with her overseas family in China, hiking and making traditional Chinese street food and deserts!