Rebecca is a business veteran with over 20 years experience in marketing across diverse sectors such as Dairy, Banking, Telecomms, IT, Manufacturing and Tourism.

Rebecca has led business growth, competitive repositioning, brand development and was a pioneer in digital and direct marketing in New Zealand. Having worked across sales, marketing, operations and manufacturing she brings a wealth of knowledge, real-life experiences and a practical perspective to her leadership of New Zealand's country reputation programme, the New Zealand Story.

Rebecca is passionate about enabling the success of New Zealand businesses operating on the world stage and creating a sustainable prosperous future for New Zealand.

Rebecca lives in Auckland and enjoys spending time with her husband and two daughters.

Kristin is the Legal Advisor/Contract Manager for the NZ Story team, with a particular focus on the FernMark Licence Programme. She has considerable legal experience in New Zealand and the United States (Boston and New York) where she worked for a leading global law firm, Ropes & Gray, and a biopharmaceutical company. Before joining NZ Story, Kristin worked for New Zealand’s leading commercial law firm, Bell Gully. Kristin is mum to three children and loves spending time with family and friends, traveling, being outdoors, doing crosswords, and keeping fit through mountain biking, running, netball, and walking up hills in Wellington.

Savannah is the Marketing Coordinator for the NZ Story Group, providing support to our director and the team. She is a diligent and enthusiastic young professional, with the aspiration for being a better self every day.

Before joining NZ Story, she has experience in various roles across different sectors – Business Analyst at Bank of New Zealand, Teacher at Southern Institution of Technology, and Office Manager at EESL. She also has her own translation and export business on the side. With her diverse industry experience, Savannah brings a proactive and flexible approach to juggling many different priorities within the workplace.

Outside of work, Savannah loves spending time video-chatting with her overseas family in China, hiking & enjoying the lovely sun in Auckland, as well as making dumplings!

Ashlee is the Social Media Manager for the NZ Story Group. She has over 8 years experience in marketing, specialising in digital marketing. Ashlee has had sizable marketing experience in Canada, Europe and the UK where she worked for a range of travel and tourism companies. 

In her spare time she can be found spending time with friends and family, travelling, enjoying the beach, anything adventure related and keeping fit through running, football, the gym and snowboarding or wakeboarding depending on the season. 

Jessica is the FernMark Licence Programme Manager for the NZ Story Group. She is particularly interested in helping Kiwi businesses with their international growth strategies. Jessica has strong international experience having worked in China, the UK and Australia as a trademark consultant. Before joining NZ Story, she worked for BNZ on the Asia Desk where she was responsible for developing pathways for customers exporting to Asia. 

Jess hails from Queenstown, so naturally loves the outdoors, especially snowboarding, and is partial to a good Central Otago Pinot Noir.

Sarah manages the FernMark Licence Programme and brings to the team a wealth of experience in B2B Marketing – both in Europe and New Zealand. She has worked with both corporates and small start-up businesses and having worked as a Client Services manager. Sarah also understands the importance of building positive relationships and providing great customer experiences. On weekends Sarah can be found on either a mountain bike, sail boat, horseback or tramping on her own two feet; basically anything that results in exploring the great outdoors.

Kellie is a senior executive with almost 20 years ’ experience across the FMCG, Telecommunications, Digital Media and Retail industries in NZ. Kellie has been involved in all facets of marketing including brand management, advertising and communications, market research and product management. More recently Kellie has led broader Business Transformation roles for Yellow and Pumpkin Patch providing longer term strategic business planning and Board engagement. Her most successful marketing campaign was Yellow Treehouse, an innovative approach to a difficult marketing challenge centred on moving Yellow beyond printed directories and into digital media solutions. In 2016, Kellie also led the very successful brand transformation at Mighty River Power; re-branding the company name and brand identity to ‘Mercury’. Outside of work she is ‘Mum’ to her two children. Kellie’s other interests include entertaining friends, running, reading or spending time at the beach.

Lynette is the FernMark Licence Programme Administrator for the NZ Story Group. She has previously worked as a graphic designer and as a pastry chef while living in the UK for 12 years and more recently completed a Diploma in Web Development.

Outside of work Lynette enjoys cooking, gardening and being outdoors, coaches junior netball and volunteers for the Community Comms Collective.

Frauke is our Programme Manager, Engagement for the NZ Story team. She is passionate about growth and engagement within export networks. A European at heart, with a love for New Zealand and a real passion to see Kiwi businesses succeed on the world stage. 

When not networking with our channels, Frauke enjoys spending time with her Kiwi husband and five daughters on Auckland’s beaches and waters.

Charlotte is an experienced international marketer who has scaled and developed brands across the Asia-Pacific, Europe, and North American markets. Her background spans brand management, strategic planning, and digital marketing in media, broadcast and telecommunication industries. She is passionate about making New Zealand's remarkable stories heard globally to grow our reputation for the collective benefit of our people.

Outside of work, she is a filter coffee enthusiast, a yogi, a sailor, and adores adventures with family and friends.