Recruitment Storyteller – Construction & Infrastructure Sector
Recruitment Storyteller – Construction & Infrastructure Sector
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Introduction

The world is experiencing a global talent shortage and New Zealand is not immune to this. Multiple sectors need better ways to access and attract international talent. 

To help address this issue New Zealand Story has launched Recruitment Storyteller, a campaign to support the construction and infrastructure sector to recruit international workers.

Recruitment Storyteller is a public-private collaboration, led by ACE New Zealand in partnership with Civil Contractors NZ, Master Builders and Te Kāhui Whaihanga New Zealand Institute of Architects, and the New Zealand Construction Industry Council (represented by Master Plumbers) and with funding from the Construction Sector Accord.

We’ve created a suite of assets that includes videos, digital banners, and social tiles to promote New Zealand as a nation that has a dynamic industry, and we need curious, ingenious minds to help us design and build the future.

We encourage you to download and use these assets in your own marketing efforts to promote New Zealand as a spectacular destination to live and work.

How does activation work?

There are two ways to activate – individually, downloading assets from our toolkit or through a centralised recruitment solution.

Individual activation

You can download the assets yourself and use them in your own marketing campaign or with your preferred recruitment specialist to attract international talent.

Centralised activation

We've partnered with recruitment specialists HainesAttract who have strong links internationally and can help members to reach high quality candidates. HainesAttract will use the Recruitment Storyteller campaign assets to purchase media and drive online traffic to a newly created website buildyourfuturenz.com where jobs will be posted. Your preferred recruitment specialist can also partner with HainesAttract on this initiative.

Hero Video

This video has been designed for you to download and use in your own campaigns to promote Aotearoa New Zealand as a place to live and work.

Share the video via social media as an effective way to build awareness and engagement with a wide-reaching audience.

Embed on your website to provide an overview of the industry and a wider context of what Aotearoa New Zealand has to offer to support your individual company offering.

Use the video in presentations and at events to promote Aotearoa New Zealand as a place to live and work.

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Videos for paid media

These 30, 15, and 6 second cut down videos are designed for use in paid media including all online, digital and social media.

Download and use the videos in your own campaigns to promote Aotearoa New Zealand as a place to live and work in the Construction & Infrastructure sector.

C&I Recruitment 30 second
C&I Recruitment 15 second
C&I Recruitment 6 second
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Case Studies

Hear from two immigrants who have moved to Aotearoa New Zealand to live and work in the Construction & Infrastructure sector.

Meet Divya Kataria from India and Hugh Goddard from Ireland. There are both written and video case studies available that you can download and use in your own campaign to promote coming to New Zealand to live and work.

Divya Kataria
Hugh Goddard
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Digital and Social Media

We’ve created ready-to-share digital banners and social media tiles for you to use. These have been designed and optimised for paid digital promotion – such as social media, display ads, or other online channels.

When posting on social media include the #nzstoryteller hashtag so we can share and amplify your message.

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Live and Work Video

We've created a 90 second video to promote Aotearoa New Zealand as a great place to live and work. We encourage you to download and use this video in your own marketing efforts to promote New Zealand as a spectacular destination to live and work.

Download
Live and Work Regional Videos

These 30 second videos are designed for you to target your marketing to specific regions. Each video utilises key messages tailored to each region. We encourage you to download and use these videos in your own marketing efforts to promote Aotearoa New Zealand as a spectacular destination to live and work. There are two options for each region, available as both 16x9 and 1x1, as well as subtitled versions of each.

Live and Work UK-Ireland Region
Live and Work South Africa Region
Live and Work North America Region
Live and Work South America Region
Live and Work Asia Region
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How to Guide

Find out how to download, share and get involved in the campaign. This guide contains everything you need to know about Recruitment Storyteller and how to use the assets. It includes key messages for you to use in your marketing materials.

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