1. Environment – it’s a plant paradise.
New Zealand’s position in the world provides the right ingredients to grow a wide variety of healthy produce. Great soil, clean air, plenty of water, and a temperate climate – they all create the perfect growing conditions. There are fewer pests and diseases than in other countries, and a lot more space to grow. That’s why New Zealand growers produce more than 100 varieties of fruits and vegetables every year on 120,000 hectares of land.
2. Health – healthy food, for all, forever.
More sun means healthier food. New Zealand’s higher summer UV levels help produce higher levels of natural antioxidants in the skin, flesh, and seeds of fruit. Fresh, quality food that tastes good and is high in nutritional value promotes wellbeing, both for consumers in New Zealand and the rest of the world.
3. Ingenuity – science helps us grow.
Ever had a Kiwiberry? New Zealand growers are agile and innovative. They are experts in using science and technology to develop new kinds of fruit to deliver to customer demands. New Zealand has a globally recognised track record of success in new fruit development and in the breeding of new cultivars. That’s why you see basket-loads of new fruits like cherries, blueberries, and Kiwiberrries.
4. Safety – eat up, no worries.
New Zealand grown produce is safe to eat. It’s grown to international standards and codes of best practice. In fact, they’re 1st equal in the world for food safety and food safety net programmes. Consumers know they can trust the New Zealand brand.
5. Kaitiakitanga – it’s all about respect.
This Māori principle of kaitiakitanga means that the land is a resource to be respected. New Zealand growers care for the land, with future generations in mind. They have respect for the environment and use sustainable techniques to ensure they can grow healthy food for a long time.
So, if you’re looking for the world’s healthiest, tastiest, most innovative produce... we know a place.