Insights from international markets to help you tailor your story for different customers around the world. Research includes China, Japan, Australia, the United States, Mexico, Chile and Dubai. 

How do Germans see New Zealand? Germany has one of the world’s highest GDPs per capita which represents a significant opportunity for New Zealand businesses. New Zealand Story and MFAT commissioned a comprehensive country perception research study to understand the opportunities offered to New Zealand exporters entering the German market. Findings include how German consumers and businesses perceive New Zealand, points for business engagement and sector-specific considerations for trade.

Off the back of research commissioned by the Dubai Expo 2020 team, MFAT funded broader perception research in the Dubai market. The project was led by New Zealand Story and focuses on supporting a better understanding of the trade opportunities offered to New Zealand exporters to Dubai. Findings include how Dubai consumers and businesses perceive New Zealand, key points for business engagement and sector-specific considerations for trade.

Chile has long been seen as a gateway to South America and there are many business opportunities with this Pacific partner, which have yet to be explored. So, to help Kiwi business get ahead, New Zealand Story and the Latin America CAPE have commissioned a comprehensive country perception research study to understand opportunities in the Chilean market. Findings include how Chilean consumers and businesses perceive New Zealand, key points for business engagement and sector-specific considerations for trade

To help Kiwi business get ahead, New Zealand Story and Latin America CAPE, commissioned in-market research which focuses on supporting a better understanding of the trade opportunities offered to New Zealand exporters to Mexico through the CPTPP. Findings include how Mexican consumers and businesses perceive New Zealand, key points for business engagement and sector-specific considerations for trade.

China is brimming with business opportunities. But this challenging market is tough to crack. So, we’ve done some in-market research to see how Chinese buyers and consumers see New Zealand and provided tips to help you get ahead. 

The land of the rising sun is one of our major trading partners and the chance of future growth is huge for the smart business person. NZ Story Group commissioned a comprehensive country perception research study called ‘Through the Japan Looking Glass’ and the insights are now available. Download this presentation to discover the existing perceptions the Japanese have of New Zealand businesses and find out how to conduct business effectively and in Japan.

We asked Australians what they thought of us. Turns out we’re regarded as resourceful, forward thinking, genuine and brave. We asked what they’d like to see more of, what they’d like to see less of, and what we need to do to impress them when we’re over there doing business. Everything here is based on their comments.

New Zealand Story has researched consumers in the U.S. to find out what they think of New Zealand. So have a read, have a think, then get out there and start telling your own New Zealand Story.