Market Research –

AO MĀRAMA

Insights from international markets to help you tailor your story for different customers around the world. Research includes China, Japan, Australia, the United States, Mexico, Chile and Dubai. 

Perceptions Research
Dubai Image website 1000x665px

Dubai Perception Research

To help Kiwi business get ahead, New Zealand Story commissioned in-market research which focuses on supporting a better understanding of the trade opportunities offered to New Zealand exporters to Dubai and the wider UAE and Middle East. Findings include how Dubai consumers and businesses perceive New Zealand, key points for business engagement and sector-specific considerations for trade.

Chile Perception Research

Chile has long been seen as a gateway to South America and there are many business opportunities with this Pacific partner, which have yet to be explored. So, to help Kiwi business get ahead, New Zealand Story and the Latin America CAPE have commissioned a comprehensive country perception research study to understand opportunities in the Chilean market. Findings include how Chilean consumers and businesses perceive New Zealand, key points for business engagement and sector-specific considerations for trade

Chile shutterstock 429063166
Mexico Research Hero Image blog

Mexico Perception Research

To help Kiwi business get ahead, New Zealand Story and Latin America CAPE, commissioned in-market research which focuses on supporting a better understanding of the trade opportunities offered to New Zealand exporters to Mexico through the CPTPP. Findings include how Mexican consumers and businesses perceive New Zealand, key points for business engagement and sector-specific considerations for trade.

China Perception Research

China is brimming with business opportunities. But this challenging market is tough to crack. So, we’ve done some in-market research to see how Chinese buyers and consumers see New Zealand and provided tips to help you get ahead. 

image shanghai3
2548386 1820241354

Japan Perception Research

The land of the rising sun is one of our major trading partners and the chance of future growth is huge for the smart business person. NZ Story Group commissioned a comprehensive country perception research study called ‘Through the Japan Looking Glass’ and the insights are now available. Download this presentation to discover the existing perceptions the Japanese have of New Zealand businesses and find out how to conduct business effectively and in Japan.

Australia Perception Research

We asked Australians what they thought of us. Turns out we’re regarded as resourceful, forward thinking, genuine and brave. We asked what they’d like to see more of, what they’d like to see less of, and what we need to do to impress them when we’re over there doing business. Everything here is based on their comments.

Australia Perceptions v2
USA

United States Perception Research

New Zealand Story has researched consumers in the U.S. to find out what they think of New Zealand. So have a read, have a think, then get out there and start telling your own New Zealand Story.