Insights from international markets to help you tailor your story for different customers around the world. Research includes China, Japan, Australia and the United States. 

China is brimming with business opportunities. But this challenging market is tough to crack. So, we’ve done some in-market research to see how Chinese buyers and consumers see New Zealand and provided tips to help you get ahead. 

The land of the rising sun is one of our major trading partners and the chance of future growth is huge for the smart business person. NZ Story Group commissioned a comprehensive country perception research study called ‘Through the Japan Looking Glass’ and the insights are now available. Download this presentation to discover the existing perceptions the Japanese have of New Zealand businesses and find out how to conduct business effectively and in Japan.

We asked Australians what they thought of us. Turns out we’re regarded as resourceful, forward thinking, genuine and brave. We asked what they’d like to see more of, what they’d like to see less of, and what we need to do to impress them when we’re over there doing business. Everything here is based on their comments.

New Zealand Story has researched consumers in the U.S. to find out what they think of New Zealand. So have a read, have a think, then get out there and start telling your own New Zealand Story.