Market Research –



Insights from international markets to help you tailor your story for different customers around the world. Research includes China, Japan, Australia, the United States and Mexico. 

Perceptions Research

China Perception Research

China is brimming with business opportunities. But this challenging market is tough to crack. So, we’ve done some in-market research to see how Chinese buyers and consumers see New Zealand and provided tips to help you get ahead. 

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Mexico Research Hero Image blog

Mexico Perception Research

To help kiwi business get ahead, NZ Story and Latin America CAPE, commissioned in-market research which focuses on supporting a better understanding of the trade opportunities offered to New Zealand exporters to Mexico through the CPTPP. Findings include how Mexican consumers and businesses perceive New Zealand, key points for business engagement and sector-specific considerations for trade.

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Japan Perception Research

The land of the rising sun is one of our major trading partners and the chance of future growth is huge for the smart business person. NZ Story Group commissioned a comprehensive country perception research study called ‘Through the Japan Looking Glass’ and the insights are now available. Download this presentation to discover the existing perceptions the Japanese have of New Zealand businesses and find out how to conduct business effectively and in Japan.

Australia Perception Research

We asked Australians what they thought of us. Turns out we’re regarded as resourceful, forward thinking, genuine and brave. We asked what they’d like to see more of, what they’d like to see less of, and what we need to do to impress them when we’re over there doing business. Everything here is based on their comments.

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United States Perception Research

New Zealand Story has researched consumers in the U.S. to find out what they think of New Zealand. So have a read, have a think, then get out there and start telling your own New Zealand Story.