CRAFTING YOUR

New Zealand Story

Your story will be every bit as unique as your business. But when you weave in the values that make us unique and tap into what makes our country special. This will not only help you drive demand for your business, it will help make New Zealand famous for more good things. And that’s good for us all. That’s why we’ve developed a series of resources to help you communicate New Zealand’s unique value to the world.

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1. WORKSHOPS

Our workshops are designed to help you identify the New Zealandness of your business and craft your story.

2. MARKET INSIGHTS

Discover insights from international markets to help you tailor your story for different customers around the world.

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3. TOOLKIT

Professional royalty-free images, videos, presentations, infographics and much more. All at your fingertips.

4. CREATIVE COLLECTIVE

Pre-approved video production partners who are skilled at communicating the uniqueness of New Zealand.

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5. FERNMARK

The FernMark is a mark of trust officially recognised and endorsed by the New Zealand Government that connects
your product or service to New Zealand.