The final assets of the New Zealand Energy and Resource Story are good to go, which means they’re available for download from the New Zealand Story Business toolkit website.
Designed to help share New Zealand’s Energy and Resource Story with an offshore audience, assets include three brand new videos, together with the previously released library of raw video footage, images and infographics. Each of the new videos was created to work in a specific context, and importantly, they’re all open source and fully adaptable, which allows you to find the right footage and tailor it to suit your specific needs.
These videos aim to build a consistent narrative for the Energy and Resource sector – one that’s connected to the New Zealand Story initiative. To help achieve this, we got together with key industry stakeholders to gather insights, then kept these insights front of mind when creating the videos. If pictures say a thousand words, videos say so much more. So head to our toolkit and take a look.
Video one - New Zealand Energy & Resources Story
Objective: This video delivers a high-level introduction to New Zealand’s Energy and Resource sector. It’s designed to create an emotional connection with your audience in a way that is closely aligned to the New Zealand Story.
Intended Audience: This video is intended for an international audience, specifically government-to-government, business-to-government or business-to-business engagements.
How to use: This video is perfect for ‘setting the scene’. It’s a great way to open a pitch, meeting or presentation in either a one-to-one or one-to-many setting.
Duration: 2mins 13 Sec Download now
Video Two - Sector showcase
Objective: This video delivers a more detailed overview of New Zealand’s Energy and Resource sector. It’s designed to balance the emotional connection with the rational, showcasing the expertise, capability and character of businesses within the sector. It also showcases the breadth of investment potential in the sector.
Intended Audience: This video is intended for an international audience, specifically business-to-government or business-to-business engagements.
How to use: This video is useful in a one-to-many setting that requires a deeper dive into the sector. It’s a great way to close a presentation or meeting.
Duration: 2mins 8 Sec Download now
Video three - The facts
Objective: This video has been created to support and complement the above videos by conveying more detailed facts and evidence points about the sector. It’s designed to create a rational engagement with an audience.
Intended Audience: This video is intended for an international audience, specifically business-to-government or business-to-business engagements.
How to use: This video is useful in an event, conference or any environment where there isn’t a captive audience. For example, the video could be on looped playback as part of an overall trade conference exhibition presence.
Duration: 4mins 38Sec Download now
It doesn’t end here. Keep an eye out for an announcement about the upcoming series of New Zealand Story Workshops. Designed to help businesses create their own New Zealand Story and utilise it in their marketing efforts, they’re fun, hands-on and well worth attending.