The Ingenious Together films are the latest to launch in New Zealand Story’s ‘Inside Stories’ series. ‘Inside Stories’ feature interviews with famous and not so famous people, including actors, artists, CEOs, entrepreneurs, and innovators who share their perspective about New Zealand’s unique contribution to the world.
New Zealand Story Director Rebecca Smith says the awareness campaign is designed to raise New Zealand’s international profile in our key markets of the USA, China, Japan, Australia and Singapore. It strategically follows two high impact international campaigns ‘Made with Care’ by New Zealand Trade and Enterprise (NZTE) and ‘Messages from New Zealand’ by Tourism New Zealand (TNZ).
While border closures have impacted some of our traditional export sectors such as tourism, our weightless export sectors such as technology, gaming and the creative industries are very much open for global business.
HOW TO GET INVOLVED
The films will be used online across New Zealand Story channels, including Facebook, Twitter and LinkedIn and will be supported by paid media in our key markets to showcase New Zealand's ingenious way of thinking to a global business audience.
The films are also available to Government agencies and New Zealand export businesses who can use the content within business meetings, events and presentations to reinforce the unique way of thinking that sets New Zealanders apart. Growing perceptions of New Zealand as an ingenious nation is critical to New Zealand’s economy. Whether it be sharing our content or simply encouraging other New Zealand businesses to get involved. Here are some simple ways you can help: