By Rhys Lawrence
Tactics is an independent consulting company that specialises in training and performance support services for organisations across Asia and Oceania. In this blog, Managing Director Agnes Espineda shares the Tactics Story, including the way the company has evolved to meet their customers’ needs and why their New Zealand origins have given them a head start in international markets.
The Tactics story
Opening its doors in 1986, Tactics has evolved into a leading provider of performance support services in the Asia Pacific region, helping organisations and businesses upskill their people alongside technology and regulatory changes and business transformations.
While we – and our clients – constantly have to adapt to new technologies and tools, our mission remains to support people with the information and training they need for optimal performance. We have assisted in enterprise-wide system implementation projects, training rollouts, with regulatory compliance, quality management, business process mapping, and the design and development of policy manuals, standard operating procedures, intranet and website content, and knowledge bases.
What does being from New Zealand mean to Tactics?
Being a ‘kiwi’ business, there is no challenge too great for our team. We have successfully taken on large-scale system implementation projects in international markets with a typical kiwi ‘can do’ attitude. At the same time, we ensure that our skills and methods are world-class and follow international best practice, so our clients get quality results and value for money. As New Zealanders, we value honesty and integrity, we don’t ‘muck around’ and we build rapport easily with people at all levels. These are all qualities that have helped us gain the trust and confidence of our clients, both at home and overseas.
Using the NZ Story
During our recent website makeover, we wanted to capture that we are a New Zealand company with an international market and outlook. Our team is a diverse, multicultural group of individuals who call New Zealand home but are equally comfortable working in other cultures. This diversity reflects the contemporary New Zealand identity. We wanted our new website to present a promise: We are experts in what we do, but we’re also friendly, open and good to work with. So we turned to the NZ Story toolkit to make sure all these elements of Tactics’ identity would be visually represented on our website.
What has the NZ Story toolkit done for Tactics?
We’re proud of our new look. The NZ Story toolkit has helped us refresh the Tactics story and present a beautiful, confident new face to the world. This has not only invigorated our team but also the business. We’re thrilled with the positive feedback and increased interest from both local and international clients and prospects.