MADE WITH CARE is a global campaign designed to grow awareness, preference and demand for New Zealand food and beverage products. Driven by consumer insights and backed by significant investment, the campaign aims to build a foundation of value for New Zealand products that individual businesses can leverage through campaign initiatives and their own sales and marketing efforts.
If you’re already exporting, or have ambitions to export your products, we encourage you to explore the campaign toolkit. It features free, ready-made marketing assets and a user guide to help you engage with and leverage the campaign.
The downloadable campaign user guide contains links to all the images, copy, graphics, and design files that are available for you to use. We encourage you to explore the toolkit to create your own marketing campaign and leverage the campaign in any export market.
HELP US AMPLIFY THE MADE WITH CARE CAMPAIGN
We can each play a part in maximising the impact of the MADE WITH CARE campaign, and in turn, supporting our food and beverage exporters and a critical part of New Zealand’s economy. Whether it be sharing our content, creating your own, or simply encouraging other New Zealand businesses to get involved. Here are some simple ways you can help:
For additional food and beverage insights, visit New Zealand Trade and Enterprise's free online portal, myNZTE. It contains a wealth of curated, in-depth information, tools and guidance to help you navigate your export journey.
With more marketing activity planned over the next 12 months, NZ Story and NZTE are offering a series of fully funded, face-to-face practical workshops to share how businesses can leverage the Made with Care campaign.