Top tips to using the Toolkit
Did you know you have access to a whole bank of top-quality images, powerful videos, insightful infographics and ready-to-go presentations?
If you did, chances are you have already visited our Toolkit. If you haven’t already, make sure you head there and check it out. The Toolkit gives you free access to a huge range of resources that will help you boost your marketing, shape your business and share your story with audiences around the world.
But whilst you have all these helpful resources at your fingertips, it’s not always easy to know how to make the most out of them. That’s why we’re introducing a new feature called Toolkit Tips. Each month, we’ll focus on a particular theme, resource, industry sector, or global market – and point you to the relevant Toolkit resources to help you add visual impact to whatever you do.
How to: use video footage or B-Roll
This month, we’re focusing on B-Roll footage. In the film and television world, that’s a technical term for additional or supplementary footage that can be integrated into a video to help tell a more compelling story. Which is exactly what our Toolkit videos have been designed to do.
Our video footage is a great resource for you. It has been carefully crafted by video production experts to help you share your New Zealand story with your audience. But it also offers you the opportunity to personalise the content for your own business. That level of flexibility means you are able to take your audience on the journey of who you are, what you’re all about, and how your New Zealandness has shaped your business.
Sometimes, you need to see something in action to really see its value. So here are some examples from successful New Zealand businesses that have used the New Zealand Story video footage to tell their own story.
Leigh Fisheries
Based in Cape Rodney in the North Island, Leigh Fisheries is a successful fisheries company that supplies premium quality seafood to a local and export market. Their success is underpinned by their philosophy of kaitiaki or guardianship of the natural environment, as well as the deep knowledge and experience of their people.
KPMG
KPMG is one of the ‘Big Four’ professional services businesses in New Zealand – and the only one to be New Zealand-owned. The business is focused on growing the prosperity and potential of New Zealand by providing expert advice to private and publically-listed businesses, Government organisations and not-for-profits.
What’s your story?
Hopefully, the way these businesses have used the NZ Story Toolkit has given you some thoughts about how you might better tell your own story. So check out the footage we have available on the toolkit here. And if you need help, you should look into the Creative Collective. It’s a recent NZ Story initiative that gives businesses access to a pre-qualified list of video production agencies who are experts at visually communicating the uniqueness of New Zealand. To help you with the production costs, we’re also offering co-investment grants of up to $7,500.