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Case Studies 25 Feb 2020

Karen Murrell: how the FernMark helps to succeed in China

Karen Murrell lipsticks’ origins are deeply rooted in New Zealand. All of Karen Murrell’s ingredients are designed here and are inspired by our beautiful environment. Their formula includes avocado oil, evening primrose oil, candelilla, carnauba wax, cinnamon and sweet orange and the first shade released over 11 years ago, was inspired by the rich colour of a Pohutakawa...


Case Studies 03 Feb 2020

Rodd and Gunn: why flying the FernMark is the perfect fit

Rodd and Gunn have a captive consumer audience in New Zealand. Its products are steeped in local history that...

Case Studies 15 Jan 2020

Pure Pac: how FernMark puts the cherry on top for exporters

There’s a rule of business that works very well for New Zealand’s growers and exporters: if you make the...


Case Studies 01 Dec 2019

Whittaker’s: how putting a fern on your food can be good for business

Whittaker’s share some not-so secret-reasons for their success. In a world full of fakes and skimmers and...

Case Studies 31 Oct 2019

Port Nicholson Fisheries LP: the secret handshake for exporters

How New Zealand exporters are earning a FernMark premium for the world's best seafood.


Case Studies 11 Jun 2019

Hustler: innovators in agritech

Hustler is a New Zealand family business that has been in operation since 1961, building its products in...

Case Studies 24 Feb 2019

K9 Natural: tripe for the picking

December exports reinforce megatrends driving New Zealand’s multi-million-dollar pet food market.


Case Studies 02 Dec 2018

Made4Baby Natural Skincare: using Kiwi resources for the well-being of kids all around the world

Made4Baby Natural Skincare produces natural skincare sourced and made in New Zealand. In ten years, the...

Case Studies 06 Nov 2018

Spring Sheep Milk Co: the gentle milk

Spring Sheep Milk Co may have only been in business for three years, but it has an ambitious vision. The...