Get their attention. And keep it.
We live, work, and do business in a world that is saturated with messages. On any given day, billions of pieces of content are put out into the world. Every year, we discover new ways to share that content. And the average attention span of humans isn’t getting any longer, with studies showing it’s now a whole 8.5 seconds.
So whether you’re talking to one person or a whole room, the only way to get your message across is to make sure your audience is fully engaged to begin with. And the best way to do that? Keep it short, keep it simple, and keep it snappy. That’s where infographics can help.
Five ways to use infographics.
Not only are people time poor, they’re also largely visual learners. So when you’re presenting to customers, buyers, or distributors, infographics are a quick and efficient way of combining design and text to tell a story. That is particularly useful in overseas markets, where communication may be more challenging. With that in mind, here are five channels where you can use infographics to better engage with your audience:
How do you get started?
As part of the New Zealand Story Toolkit, you have access to a whole collection of beautifully designed infographics that can help you engage your audience and demonstrate the advantage or proof points behind our New Zealand values. They cover a broad range of industries and subject areas, from technology to food and beverage to human rights. It’s well worth exploring, so head to the Toolkit below and have a look around.