Consumer and business insights from international markets to help you tailor your story for different customers around the world. The research includes Germany, Dubai, Chile, Mexico, China, Japan, Australia and the United States. 

Research and insights by One Picture.

Shared history, personal connections, geographical proximity, and a healthy sporting rivalry make New Zealand's relationship with Australia one of our closest. Australia is also one of the most accessible international markets for New Zealand businesses to enter, and in 2022 Australia's view of itself is changing – influencing its growing admiration for the values it perceives New Zealand represents. Knowing how Australians perceive us will help New Zealand businesses make the most of the opportunity that this relationship presents. 

Find out how perceptions of New Zealand have shifted over the course of the Covid-19 pandemic? This latest research of New Zealand was conducted in nine key global markets. This research will help businesses and exporters understand what people think of New Zealand, why it has changed, and how they can better tailor their stories for different markets with the ever-changing landscape.

How do Germans see New Zealand? Germany has one of the world’s highest GDPs per capita which represents a significant opportunity for New Zealand businesses. New Zealand Story and MFAT commissioned a comprehensive country perception research study to understand the opportunities offered to New Zealand exporters entering the German market. Findings include how German consumers and businesses perceive New Zealand, points for business engagement and sector-specific considerations for trade.

Off the back of research commissioned by the Dubai Expo 2020 team, MFAT funded broader perception research in the Dubai market. The project was led by New Zealand Story and focuses on supporting a better understanding of the trade opportunities offered to New Zealand exporters to Dubai. Findings include how Dubai consumers and businesses perceive New Zealand, key points for business engagement and sector-specific considerations for trade.

Chile has long been seen as a gateway to South America and there are many business opportunities with this Pacific partner, which have yet to be explored. So, to help Kiwi business get ahead, New Zealand Story and the Latin America CAPE have commissioned a comprehensive country perception research study to understand opportunities in the Chilean market. Findings include how Chilean consumers and businesses perceive New Zealand, key points for business engagement and sector-specific considerations for trade

To help Kiwi business get ahead, New Zealand Story and Latin America CAPE, commissioned in-market research which focuses on supporting a better understanding of the trade opportunities offered to New Zealand exporters to Mexico through the CPTPP. Findings include how Mexican consumers and businesses perceive New Zealand, key points for business engagement and sector-specific considerations for trade.

China is brimming with business opportunities. So, we’ve done some in-market research to see how Chinese buyers and consumers see New Zealand and provide tips to help you get ahead. Download this presentation to discover the existing perceptions the Chinese have of New Zealand businesses.

The land of the rising sun is one of our major trading partners and the chance of future growth is huge. New Zealand Story commissioned a comprehensive country perception research study called ‘Through the Japan Looking Glass’. Download this presentation to discover the existing perceptions the Japanese have of New Zealand. 

New Zealand Story has researched consumers in the U.S. to find out what they think of New Zealand. So have a read, have a think, then get out there and start telling your own New Zealand Story.