The world is experiencing a global talent shortage and New Zealand is not immune to this. Multiple sectors and industries are facing severe skills shortages and need better ways to access and attract international talent. 

To help address this issue, New Zealand Story has launched Recruitment Storyteller, a new campaign targeting international workers. The initiative is a public-private collaboration, led by New Zealand Story.

The campaign’s aim is to equip New Zealand businesses with the tools to tailor their offshore recruitment efforts, while allowing industry to achieve coordinated brand New Zealand storytelling in the face of skills shortages felt across the globe. 

Recruitment Storyteller provides businesses with a toolkit of free marketing resources. The Technology sector, utilising the existing Tech and Innovation Story See Tomorrow First, is the first sector to launch. The Construction and Infrastructure sector will follow. 

There are two ways to activate – individually, downloading assets from our toolkit or through a centralised recruitment solution managed by HainesAttract, led for the sectors through New Zealand Tech and ACE New Zealand.

Technology is one of New Zealand’s largest export earners and continues to grow rapidly, but global awareness of our strength and capability in this sector remains low with businesses in need of talent.

The New Zealand Tech and Innovation Story, See Tomorrow First, is an international marketing initiative created to present a compelling and consistent story that we can use to grow awareness of our amazing tech capability globally. It was developed and tested with input from hundreds of New Zealand tech businesses both domestically and internationally.

Utilising See Tomorrow First, New Zealand Tech is the industry lead for Tech Recruitment Storyteller and will coordinate activation through WorkHere, a centralised recruitment solution run by HainesAttract.

If you are a New Zealand business operating in the tech sector and want to use Tech Recruitment Storyteller to help your international recruitment efforts, see below for more information on how to become involved.

HainesAttract are the lead recruitment activation partner for the tech sector, who will use their established recruitment platform WorkHere to activate the Tech Recruitment Storyteller campaign. WorkHere offers the sector a centralised activation solution, so resources can be aggregated, and messages aligned.

For more information on how you can work with HainesAttract, and the activation model in general, please email ben.tinker@hainesattract.co.nz