Recruitment Storyteller – Tech Sector
Recruitment Storyteller – Tech Sector
Tech Kopu Image 1920x1080

The world is experiencing a global talent shortage and New Zealand is not immune to this. Multiple sectors and industries are facing severe skills shortages and need better ways to access and attract international talent. 

To help address this issue, New Zealand Story has launched Recruitment Storyteller, a new campaign targeting international workers. The initiative is a public-private collaboration, led by New Zealand Story.

The campaign’s aim is to equip New Zealand businesses with the tools to tailor their offshore recruitment efforts, while allowing industry to achieve coordinated brand New Zealand storytelling in the face of skills shortages felt across the globe. 

Recruitment Storyteller provides businesses with a toolkit of free marketing resources for the Technology sector, utilising the existing Tech and Innovation Story See Tomorrow First

There are two ways to activate – individually, downloading assets from our toolkit or through a centralised recruitment solution managed by HainesAttract, led for the sector through New Zealand Tech.

Recruitment Storyteller – Tech

Technology is one of New Zealand’s largest export earners and continues to grow rapidly, but global awareness of our strength and capability in this sector remains low with businesses in need of talent.

The New Zealand Tech and Innovation Story, See Tomorrow First, is an international marketing initiative created to present a compelling and consistent story that we can use to grow awareness of our amazing tech capability globally. It was developed and tested with input from hundreds of New Zealand tech businesses both domestically and internationally.

Utilising See Tomorrow First, New Zealand Tech is the industry lead for Tech Recruitment Storyteller and will coordinate activation through WorkHere, a centralised recruitment solution run by HainesAttract.

If you are a New Zealand business operating in the tech sector and want to use Tech Recruitment Storyteller to help your international recruitment efforts, see below for more information on activation. 

How does activation work?

HainesAttract are the lead recruitment activation partner for the tech sector, who will use their established recruitment platform WorkHere to activate the Tech Recruitment Storyteller campaign. WorkHere offers the sector a centralised activation solution, so resources can be aggregated, and messages aligned.

For more information on how you can work with HainesAttract, and the activation model in general, tell us about your talent needs here.

Hero Video

This video has been designed for you to download and use in your own campaigns to promote Aotearoa New Zealand as a place to live and work in technology.

Share the video via social media as an effective way to build awareness and engagement with a wide-reaching audience.

Embed on your website to provide an overview of the industry and a wider context of what Aotearoa New Zealand has to offer to support your individual product offering.

Use the video in presentations and at events to promote Aotearoa New Zealand as a place to live and work.

Videos for paid media

These 30, 15, and 6 second cut down videos are designed for use in paid media including all online, digital and social media. Download and use the videos in your own campaigns to promote Aotearoa New Zealand as a place to live and work in technology.

Tech Recruitment 30 second
Tech Recruitment 15 second
Tech Recruitment 6 second
Case Studies

Hear from two immigrants who have moved to New Zealand to live and work in technology. Meet Dan Liu from China and Justin Soong from Singapore. There are both written and video case studies available that you can download and use in your own campaign to promote coming to New Zealand to live and work in technology.

Dan Liu
Justin Soong
Digital and Social Media

We’ve created ready-to-share digital banners and social media tiles for you to use. These have been designed and optimised for paid digital promotion – such as social media, display ads, or other online channels.

When posting on social media include the #seetomorrowfirst and #nzstoryteller hashtags so we can share and amplify your message.

Live and Work Video

We've created a 90 second video to promote Aotearoa New Zealand as a great place to live and work. We encourage you to download and use this video in your own marketing efforts to promote New Zealand as a spectacular destination to live and work.

Live and Work Regional Videos

These 30 second videos are designed for you to target your marketing to specific regions. Each video utilises key messages tailored to each region. We encourage you to download and use these videos in your own marketing efforts to promote Aotearoa New Zealand as a spectacular destination to live and work. There are two options for each region, available as both 16x9 and 1x1, as well as subtitled versions of each.

Live and Work Asia Region
Live and Work South Africa Region
Live and Work North America Region
Live and Work South America Region
Live and Work UK-Ireland Region
How To Guide

Find out how to download, share and get involved in the campaign. This guide contains everything you need to know about Recruitment Storyteller and how to use the assets. It includes key messages for you to use in your marketing materials.