Middle East
Middle East
Middle East Hero Image

This Kōpū brings together a suite of resources, consisting of a hero film, six theme based regional stories, and two mythbusters. Plus Dubai perception research to give you insights into how New Zealand is perceived by Middle Eastern consumers and buyers.

These resources are designed to help shift Middle Eastern perceptions of New Zealand to drive consideration of New Zealand as a place to live, work, study, or invest.

Dubai Perception Research

The UAE is New Zealand’s 10th largest trading partner. This perception research supports a better understanding of the trade opportunities offered to New Zealand exporters to Dubai. Download this presentation to discover the existing perceptions that Dubai people have of New Zealand.

Inside Stories Middle East Film

Let Ali Al Saloom, founder of Duroob Travel Series and Gary Chapman, president of The Emirates Group, introduce New Zealand at your next pitch, presentation, or social media. This film showcases influential Middle Eastern businesses and local celebrities sharing their views on why they love New Zealand. One minute and three-minute versions of the film are available in English and Arabic subtitles.

Middle East Regional Stories

Informed by perception research, this series of short stories focuses on themes that will help change Middle East perceptions of New Zealand. These stories can be picked up and used in everything from social media to events. 

Middle East Short Story Education
Middle East Short Story Inclusion
Middle East Short Story Innovation
Middle East Short Story Sustainable Fishing
Middle East Short Story Food Security
Middle East Short Story Renewable Energy

We are setting the record straight on two common misconceptions that Middle Eastern consumers and buyers hold about New Zealand.