MADE WITH CARE is a global campaign designed to grow awareness, preference and demand for New Zealand food and beverage products. Managed by New Zealand Trade & Enterprise (NZTE), driven by consumer insights and backed by significant investment, the campaign aims to build a foundation of value for New Zealand products that individual businesses can leverage through campaign initiatives and their own sales and marketing efforts.
To help amplify this campaign a ‘ready to use toolkit’ has been created for New Zealand exporters to use. This user guide contains links to all the images, copy, graphics and design files that are available for your use. We encourage you to explore the toolkit to create your own marketing campaign and leverage the campaign across all export markets.