Ingenious Together

The Ingenious Together campaign features interviews with actors, artists, CEOs, entrepreneurs, and innovators who share their perspective about New Zealand’s unique contribution to the world.

Designed to raise New Zealand’s international profile in our key markets of Australia, China, Japan, Singapore and the United States, it strategically follows two high impact international campaigns ‘Made with Care’ by New Zealand Trade and Enterprise (NZTE) and ‘Messages from New Zealand’ by Tourism New Zealand (TNZ).

These resources are designed to help you shift global consumer and buyer perceptions of New Zealand and build our reputation as a creative and innovative nation.

Global Perception Research

A ‘Global Pulse Check’ by One Picture in June 2020, highlighting how global consumers have taken note of the way New Zealanders approach problems – including navigating the COVID-19 pandemic.

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Ingenious Together Films

The films will be promoted in our key markets and are available to Government agencies and New Zealand export businesses to use within business meetings, events and presentations to showcase New Zealand's ingenious way of thinking to a global business audience.

Japan Film

China Film

USA Film

Australia Film

Singapore Film

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Infographics

Use infographics on social media, in presentations, and at events to highlight New Zealand’s position as a ingenious nation.

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How to Guide

Find out how to download, share and get involved in the campaign. This guide contains everything from how to use the films to example social media posts.

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