China Hero Image v2

This Kōpū brings together a suite of resources, consisting of a hero film, five theme based regional stories, and a mythbuster. Plus country perception research to give you insights into how New Zealand is perceived by Chinese consumers and buyers.

These resources are designed to help shift Chinese perceptions of New Zealand to drive consideration of New Zealand as a place to live, work, study, or invest.

China Perception Research

China is brimming with business opportunities. So, we’ve done some in-market research to see how Chinese buyers and consumers see New Zealand and provide tips to help you get ahead. Download this presentation to discover the existing perceptions the Chinese have of New Zealand businesses.

Inside Stories China Film

Let Chinese actor/director Wu Jing and wine educator Leon Liang introduce New Zealand at your next pitch, presentation or on social media. This film series showcases influential Chinese businesses and local celebrities sharing their views on why they love New Zealand. One minute and three-minute versions of the film are available in English and Mandarin Subtitles.

China Regional Stories

Informed by perception research, this series of short stories focuses on themes that will help change Chinese perceptions of New Zealand. These stories can be picked up and used in everything from social media to events. 

China Short Story Sustainability
China Short Story Education
China Short Story Inclusion
China Short Story Health and Wellbeing
China Short Story Food Safety

We are setting the record straight on a common misconception that Chinese consumers and buyers hold about New Zealand.