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Meet The Storyteller: Bobux

27 Jun 2017
Bobux NZ Story Shoes

It’s all well and good to talk about the value of quality, engaging video content. But it’s far better to see it in action. So just click play on the video below and hear from Greg Parmenter, Marketing Manager at Bobux, who shares a little about the Creative Collective experience, their collaboration with .99 video production agency and the competitive advantage it’s given them in international markets.



Who are Bobux?

Established by Chris and Colleen Bennett in 1991, Bobux Shoes is a New Zealand company that specialises in foot development and shoe design for children. Their shoes are designed here in New Zealand, endorsed by podiatrists and tested to meet the highest global standards. The Bobux story is one of innovation and phenomenal growth: the company constantly strives to learn more about healthy foot development then leverages that knowledge to design shoes that are both stylish and good for kids. 

What’s the Creative Collective?

The Creative Collective is an exciting new initiative from New Zealand Story that’s designed to help growing New Zealand businesses tell their story through compelling video content. The initiative provides businesses with a list of pre-qualified list of video production agencies that are skilled in communicating the value of New Zealand. Businesses can then apply for a co-investment of up to $7,500 to help with the cost of video production.