Research highlights shifting global perceptions of New Zealand as the world grapples with geopolitical, economic, and environmental issues
New Zealand Story has released its latest qualitative research into global perceptions of New Zealand, guiding exporters to help navigate changing global views as the world moves on from the COVID-19 pandemic. Businesses and consumers in nine key markets were surveyed to understand how global audiences perceive New Zealand.
Australia’s changing view of New Zealand - Progressive, inclusive and increasingly admired
Knowing how Australians perceive us will help New Zealand businesses make the most of the opportunity that...
Research highlights shifts in how key trading nations perceive New Zealand as the world reopens
Find out how perceptions of New Zealand have shifted over the course of the COVID-19 pandemic.
Show us the proof: for Germans ‘clean and green’ is just the start.
German consumers love New Zealand and are surprisingly informed about our history and culture. But don’t...
Why a new food collaboration is flying the FernMark in China
Why a new food collaboration is flying the FernMark in China. How does a household New Zealand food brand...
Mexico is changing… and that’s good for New Zealand business.
A thriving and expanding middle class population within Mexico is creating more opportunities for New Zealand...
New Zealand Ranked 11th in the FutureBrand Country Index
Another year, another country ranking, and another top result for New Zealand. We’ve almost become...
